ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US ABOUT US
![](http://www.dayse.co/cdn/shop/files/Untitled_design_78.png?v=1668394479&width=2048)
JACK FREESTONE & ALANA BLANCHARD
Jack Freestone & Alana Blanchard have teamed up with Organica Beverage Co to craft a new category known as "Functional Spritz", pioneering a healthier alternative to drinking alcohol. The mission was to make a beverage that is ideal for all occasions, without anxiety, hangovers or empty calories. We use plant based extracts to tailor a desired effect on the body/mind and infuse these into our drinks as a unique booze substitute. We believe Dayse is the future of drinking.
![](http://www.dayse.co/cdn/shop/files/DSC1394.jpg?v=1659924063&width=2048)
OUR FOUNDERS
Organica Beverage Co was founded by Tom Woolley & Phil Johnson, with the simple mission to creative innovation drinks that encourage conscious consumption & focus on premium, unique ingredients. Tom met Jack & Alana when they were on a trip to the Gold Coast, and through this, Dayse was born, and their pioneering category that was fittingly named "Functional Spritz".
We have noticed that people are drinking a lot less alcohol, including ourselves, and a lot of our friends and family. We wanted to create something premium, that tasted great and had the ability to give your body & mind subtle effects. This is when we discovered adaptogens & nootropics, and their ability to positively effect your body's functionality, whether that be giving you boosts of energy, or calming you down.
We are seeing strong demand for non-alc drinks, but we also know that consumers are going to start searching for an effect to be associated with their non-alcoholic drinks. That's the simple mission behind Dayse, giving our consumer a premium option for drinking that offers a desired subtle effect, without the regrets that often are associated with booze.